Marketing Command Center Overview
The Marketing Command Center is your centralized hub for managing marketing operations across all channels and campaigns.
Key Features
Dashboard
A high-level overview of marketing activities, campaign status, and team workload across all stages.
Action Center
A prioritized list of marketing actions that need attention, helping you focus on what matters most.
Campaign Stages
The command center organizes work into five stages:
| Stage | Purpose |
|---|---|
| Strategy | Campaign planning, research, and strategy development |
| Creative | Content creation, design, and asset production |
| Sites | Website updates, landing pages, and web content |
| Campaigns | Campaign execution, scheduling, and launch |
| Direct | Direct marketing, email, and outreach |
Creative Studio
AI-powered creative generation across images, video, and audio:
- Quick Create — One-off creative generation with full control over media type, model, format, and style. Supports 78+ AI models via Higgsfield integration (25 image, 39 video, 4 edit, 10 audio models).
- Campaign Creatives — Auto-generated creatives linked to campaign briefs. When a brief advances to the creative stage, assets are automatically produced from configurable workspace templates.
- Brand Characters — Create and manage persistent AI characters (Soul ID) and AI Influencers for consistent brand representation across all creatives.
- Format Catalog — Preset use cases for common creative formats: social posts, stories, display ads, website banners, YouTube thumbnails, email headers, and more.
AI ADvantage
AI-powered tools to accelerate marketing workflows, generate content ideas, and optimize campaign performance.
- Creative+ — Analyze top-performing ad creatives and generate similar variations with one click.
- Audience+ — AI audience insights and targeting recommendations.
Configuration
- Brand Guidelines — Define brand voice, colors, and messaging standards
- Creative Templates — Configure the default set of creative outputs (formats, models, providers) auto-generated for each campaign brief
- Agents — Configure AI agents for automated marketing tasks
- Asset Library — Centralized storage for marketing assets and brand materials
Getting Started
- Navigate to the Marketing Command module from the icon bar
- Explore the dashboard for an overview of current marketing activities
- Configure brand guidelines in the Settings section
note
The Marketing Command Center is actively being expanded with new features. Check back for updates.